Android phones edged ahead of iPhones in UK – Survey

Android-powered smartphones are giving quite a challenge to iPhone, at-least quite clearly in UK. According to the latest study by Kantar Worldpanel ComTech, Android has become the no. 1 smartphone choice of UK based consumers.

The report reveals that more than 50% Britons now own a smartphone out of which Android-based phones are the greatest in number. Almost 11 million people, or 36.9%, use an Android-based smartphone while there are 8.5 million (28.5%) people who own an iPhone.  BlackBerry grabbed the third spot in the list with 18.1% users preferring the RIM device.

Just a year ago, Apple had a clear edge with 29.2% of consumer base as compared to Android, which had 21.1 percent. However, due to a plethora of options available in Android-based phones, more are more people are getting allured towards the Apple’s rival. The report mentioned the low-cost of some Android devices as the main reason behind the increase of Android market share.

Dominic Sunnebo, consumer insight director at Kantar Worldpanel, commented that for the first time in UK history, not having a smartphone puts you in minority.

For the first time ever, you are now in the minority if you don’t own a smartphone. With more people jumping on the bandwagon, there is huge opportunity for both retailers and manufacturers. However, the competition is intense.

He also stated that tough Android is now leading the smartphones consumer base, Apple is also making progress with a solid increase in market share.

Android holds on to its lead but Apple is making inroads, increasing its [market] share of the British market from 21.7% a year ago to 29.1% now.

Sunnebo suggested that Windows phone is also making headway with 2% of market share.

Windows Phone 7 is also creeping up, taking over 2% of the market for the first time with the Nokia Lumia 800 taking the lion’s share. This looks set to continue with the expected launch of at least two new models at the Mobile World Congress conference. We forecast this will help it to grow its share to around 8% in the latter half of 2012.

Looks like Android is going to enjoy the lead for quite a long time as more and more Android-powered devices are creeping-up in the market. Let’s see how Apple responds to the situation.

Article publié pour la première fois le 24/02/2012

Leave a Reply