Nivea is a world famous body care and skin brand that is German in origin. The company was founded by Carl Paul Beiersforf and began with products including tanning oils, shampoos and toners. The company trademark Nivea was coined and expropriated in a number of countries following the World War 2. The company owner Beiersdorf bought back the trademark rights in 1997 after a long and hard struggle. The company then expanded around the world and became famous for the quality and the different nature of their products. What the company became famous for was the reason that the new owner of the company Oskar Troplowitz made a water-in-oil emulsion which was the first stable one of its kind. The company than gained wide spread popularity around the world and the products are used in all continents of the world with the markets of the company are worldwide. The company name Nivea comes from a Latin word niveus meaning snow white. Nivea is also popular due to the fact that it uses perfume in its products.
Article publié pour la première fois le 18/07/2012